Goldman Sachs seeks industry views on future spend
LONDON - Goldman Sachs is undertaking a research project asking advertisers about their future spending plans and where they plan to deploy their budgets, in the hope it will provide a counterbalance to what the major ad groups such as WPP Group, Havas and Publicis, say.
The investment bank says that it is the first time that anyone in the financial community has undertaken such widespread research.
The aim of the survey is to get a short- and long-term look at what advertisers are planning to do with their budgets. It will also examine the impact of the Olympic Games and European Football Championships next year -- something that the major advertising groups are counting on to give their revenues a boost.
The survey is being conducted by Marc Sugarman and Thomas Singlehurst, two media analysts at Goldman Sachs, and can be filled out online at www.gs.com/globaladsurvey. All answers are non-attributable and respondents are able to get a copy of the research when it is published.
According to Singlehurst: "The survey aims to uncover whether the way the agencies are planning their development -- both in terms of geography and discipline -- matches the way the advertisers themselves expect their marketing strategy to evolve."
Anyone wanting further information can email Thomas.Singlehurst@gs.com.
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