Capri-Sun launches online burping contest for children

LONDON - Capri-Sun is launching an online 'burp' contest for kids to support the television advertising currently on air.

The competition, Burp Extreme, is hosted at Capri-Sun's website and will allow kids to choose one of the brand's juicing characters. They will then be able to create weird and wonderful burps to attain a place on the burping hall of fame and win prizes, including a PlayStation2.

The campaign, created by the interactive agency MagneticNorth, is backed with online media activity planned and bought by i-level.

It launches in September, targeting seven- to 12-year-olds. The Capri-Sun brand is owned by Coca-Cola.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

Sign up

The Wall Blog

From our partners