Additional Information


Content

Teletext shortlists four for £6m planning and buying task

LONDON – Teletext Holidays has selected a shortlist of four to battle it out for its £6m media planning and buying account, previously held by Manning Gottlieb OMD.

Share this article

MG OMD, which held the account for seven years, was not invited to repitch for the business, leaving it open to ZenithOptimedia, Vizeum, John Ayling Associates and I-Level.

Agencies will present during the next month and Teletext aims to have an agency in place by November 1.

The task will cover the Daily Mail & General Trust-owned service's entire media planning and buying, although the bulk of it is made up of Teletext Holidays.

Speaking about the decision to review the account, Teletext marketing director Marc Bell said: "We're pleased with the way in which MG OMD has supported us and its contribution has played a major part in helping us to grow our brand. However, after seven years we feel it is appropriate for a fresh approach to our media planning and buying."

Teletext said in a statement that it has no plans to review its other retained agencies, which include creative agency Delaney Lund Knox Warren, Band & Brown Communications for PR, and TBA Marketing, which handles its business advertising.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

  • Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
  • QC Portfolio Sport 100, London (Greater)
  • New Business Manager Beyond The Book £30,000-£40,000 +bonus+car, Derbyshire / Leicestershire / Lincolnshire / Northamptonshire / Nottinghamshire
  • Marketing Manager Nu Creative Talent £26500.00 - £33000.00 per annum + excellent benefits, Hertfordshire
  • Midweight-Senior Creative Team Major Players £50000 per annum, London (Central), London (Greater)
  • Communications Executive Haymarket Media Group Dependant on Experience, Teddington, London (Greater)

Back to top ^