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Homes, bare breasts and bondage part of Carat's Roost

LONDON - Carat, the media agency, has launched its new customer magazine Roost, which features several pairs of bare breasts, one bare bottom and a completely naked man chained to a dining table.

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The 68-page glossy title is published today and will be distributed to clients and people in the media industry, as well as being sold at selected UK outlets with a cover price of £4.95.

It has a striking design, with a scalloped edge, and is published by Deeper Media.

The first issue features ads from Carat clients including Christian Dior, Smirnoff, American Express and Tag Heuer. The bare breasts come in the form of a picture illustrating a piece on naked cleaning, while the naked man is part of a feature on home bondage equipment.

Other articles in Roost look at various issues surrounding homes, space and living. There is a microsite where readers can read the content, post comments and request a hard copy of Roost.

Tim Pemberton, strategy director at Carat and editorial director of Roost, said: "We want to share our knowledge and Roost is the perfect vehicle to do this. It is a celebration of how people's relationships with their homes are changing and examines the implications for marketers."

Carat is backing the launch with a poster advertising campaign in central London, a direct marketing campaign and 50,000 postcards will be distributed at creative agencies and bars across London, via Boomerang Media.

Colin Mills, managing director of Carat, said: "Roost demonstrates the deep commitment of our strategy department to understanding the consumer and providing wide and varied marketing insight across a range of clients."

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