Agent Provocateur undies land SClub's Rachel in trouble
LONDON - Former SClub singer Rachel Stevens is in trouble after she appeared wearing Agent Provocateur knickers in a magazine shoot, despite having a £100,000 sponsorship deal with rival underwear label Pretty Polly.
The photo shows Stevens posing in a pink pair of knickers by Agent Provocateur and a camisole by DKNY, and appears in the November issue of IPC Media's Marie Claire magazine.
According to reports, the stylist on the shoot was unaware of Stevens' deal with Pretty Polly when she chose the outfit. But this has not placated Pretty Polly, with an insider at the company reported to have said: "It's caused a lot of bad feeling. We want her to make up for it by doing photoshoots for other glossy mags in our gear."
Agent Provocateur has a reputation as one of the hippest lingerie labels in the world and once ran a raunchy advertising campaign starring another diminutive pop singer -- Kylie Minogue. However, it is in something of a different league price-wise to Pretty Polly. A pair of Pretty Polly briefs sells for around £8, while a similar item from Agent Provocateur will set the buyer back as much as £60.
Stevens, dubbed the pretty one in SClub, has made the biggest impact of all the former members of SClub, which disbanded earlier this year. She has long been a favourite of lads' mags, having an on again/off again romance with the 'Holby City' actor Jeremy Edwards, and still having time to release a single, 'Sweet Dreams My LA-Ex', which went to number two in the charts.
Her record company Polydor hopes that a poster campaign for her new album 'Funkydory' will have the same traffic-stopping impact as Eva Herzigova's "Hello Boys" outing for Wonderbra in the mid-1990s.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
- Associate Director - Marketing Strategy Trace c. £85k, South East England / London (Greater) / Surrey / London (South), London (Greater) / London (West)...
- Quantitative Research Manager Trace £32k to £40k, South East England / Berkshire / Maidenhead, Berkshire / Windsor, Berkshire
- Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
- Senior Account Manager Propel £30000 - £40000 per annum + Excellent benefits, London (Central), London (Greater)
- Web Designer Propel £28000 - £32000 per annum + Excellent Benefits, Milton Keynes