Innovations to return after seven months' closure
LONDON – Innovations, the gadget catalogue, is to be resurrected seven months after it was closed by retail giant GUS.
The catalogue, which used to run as an insert in Sunday supplements, featured bizarre inventions such as spectacles with mirrors attached to the top of the frame to allow you read while lying down but without having to hold the book above your head.
It was closed by GUS as part of a shake-up of its mail-order shopping arm earlier this year, along with its McCord furnishings catalogue.
Innovations has been bought by online retailer Shop Direct Group, which believes it can make it a success by targeting markets such as Japan.
The catalogue will reappear in Sunday supplements, but as a smaller version with fewer products. It will lose its more obscure larger products, such as all-in-one terry towelling romper suits, and bathrobes and slippers that heat up.
However, gadgets such as the digital barman, programmed to provide the recipe for your favourite drinks, and the nasal hair trimmer will be available once again.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- SHOPPER MARKETING ACCOUNT HANDLERS - London agencies - £38k-55k (perm & freelance) Judi Patton £28-£55k- plus bonus and benefits, London
- head of new business > #1 DIGITAL & CONTENT AGENCY collectivo £60k-£80k plus agency bens, Central London
- Account Director Ball & Hoolahan £55,000 per annum, London
- Senior Account Manager - [Retail / Digital] - Superb agency! £35k - £39k Fill Recruitment Ltd £35k - £39k + bonus & benefits, Central London
- Marketing Manager - FMCG - London or Home counties Stonor £45,000 - £55,000 dependent on experience , London, Essex, Bucks or Oxon
- Creative Director The Marketing Practice Up to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire