Christmas retail traffic will rise to 10% of internet visits
LONDON - Visits to retail sites will represent one in 10 of all internet visits on the internet in December this year, analyst Hitwise is predicting.
The internet analysis company says that as of October 2003, the shopping sector now represents 8.7% of all internet visits -- a rise of 48% in the last 12 months. And this is set to grow in the run up to Christmas, where Hitwise predicts that more than one in five pages requested on the internet will be from a retail website.
The biggest single retail sector is online auctions, with visits to sites such as eBay and Priceline account for nearly 30% of visits. Other popular areas are books, with the likes of Amazon and WH Smith pushing book traffic up to almost 10% of the market, and department stores, such as Argos and John Lewis, which receive 14% of retail visits.
The news comes as two of the internet's biggest properties, MSN and Yahoo, launch Christmas shopping marketing pushes in the US. Yahoo will be promoting its 'Deal of the Decade' where its shopping channel will feature a site for people to donate to the Salvation Army, while MSN is using the star of the US version of 'What Not To Wear', Wayne Scot Lukas.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Marketing Manager - Inbound Tourism - Dubai Based MCG Associates Tax Free Competitive Package, Dubai, UAE
- Senior Account Manager - Saudi Arabia - PR MCG Associates Tax Free Package, Riyadh. KSA
- Digital Advertising Manager - High End Lifestyle Ultimate Asset £43000 - £50000 per annum + commission & excellent benefits, London
- Media Exec - Leading Media Agency - Mobile Sector Ultimate Asset £22000 - £26000 per annum + Amazing Benefits, London
- Biddable Paid Social Senior Executive - Top 10 Agency Ultimate Asset £25000 - £30000 per annum + Amazing Benefits, London
- Account handler ready for an immediate start? Freelance, Contract or Temp to Perm? Barker Graves Up to £250/day, central london