NTL offers free TV or internet access in Xmas push
LONDON – NTL is offering prospective customers a year's free digital TV or internet access when they sign up for its telephone service in a Christmas direct mail campaign.
The mailing, developed by start up agency WDMP, offers potential customers 30 digital channels until Christmas 2004, including access to its movies on demand service, when they sign up for a Talk 24 unlimited phone package.
Chris Collinson, NTL's head of marketing, said: "Christmas is prime TV watching time either with the family or to get away from them, so it’s a perfect opportunity for us to offer free digital TV. The inclusion of movies-on-demand makes the offer even more attractive as customers can access the latest releases rather than the usual re-runs on terrestrial."
WDMP currently works on acquisition and retention strategy and campaigns for the cable operator's residential offering ntl:home.
The agency was founded late last year and creates direct response campaigns for amazon.co.uk, British Gas, Carphone Warehouse, Johnson & Johnson MSD Consumer Pharmaceuticals, Kia cars and Norwich & Peterborough Building Society.
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