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Beckhams spoof 'Bewitched' in latest Japanese spot

TOKYO - David and Victoria Beckham have made their latest cringe-worth appearance in an advertisiement, this time spoofing the 1960s TV show 'Bewitched', as part of their £2m contract with a Japanese cosmetics company.

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The ad will only be shown in Japan, promoting the Tokyo Beauty Centre, and has been branded by the News of the World as "cheesy". The newspaper describes the pair's performance as "acting hari-kiri".

The spot is set in a kitsch 1960s kitchen and sees Victoria start off dressed drably in a T-shirt, while David says "You're looking tasty today, Victoria". Magically she appears wearing a glamorous new outfit, and then into another outfit, as David says: "Hmm, you're looking better by the minute."

Victoria says: "What's happening to me?"

In days gone, stars hoped that they could get away with appearing in ads in Japan promoting products that they would not be connected with in their own countries. But now with sites such as, the ads, which are often very cheesy compared with Western tastes, can be viewed on the internet.

This is not the first ad that Posh and Becks have made for the Japanese cosmetics firm Tokyo Beauty Centre. In an earlier spot, the couple are shown lounging around their apartment and attending a premier, looking glamorous.

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