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Itraffic launches Hilton International pan-European push

LONDON - Itraffic is launching a pan-European online advertising campaign for Hilton International across the UK, Scandinavian and German markets to support Hilton's recently launched country-specific sites.

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The campaign aims to generate general awareness of the newly launched regional sites and drive incremental online revenue.

Creative for the campaign includes Flash pop-ups, banners and skyscrapers, video banners and skyscrapers, and content advertorials.

Hilton International has set an aggressive target of conducting 20% of its individual business online by 2005 directly through the Hilton websites.

Itraffic is responsible for the online media strategy and creative after winning a competitive pitch in May 2003 to become Hilton International's lead online agency.

Jerome Wise, director of channel marketing at Hilton International, said: "With itraffic's deep-seated understanding of the travel industry and proven successful marketing of travel brands, it was the natural choice to partner Hilton International in our quest to drive online awareness and revenues."

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