Yell.com continues marketing push with AKQA creative

LONDON - Yell.com is launching the second phase of its year-long web-based marketing push.

The main aim of the second phase is to widen the overall reach of the online campaign and its creative, to strengthen brand positioning and drive usage.

New creative from AKQA aims to demonstrate the benefits of Yell.com through a series of quirky scenarios which appear as skyscrapers, standard banners and buttons. Each ad contains the strapline "Yell.com -- for UK shops and services".

The ads focus on three main benefits. First is local and national searches, showing users how Yell.com can locate shops and services through the UK as well as in their local area. Second, the ads aim to emphasise that Yell.com allows free, unlimited searches on business names. Third, they promote maps and locations, explaining how the user can find directions and a route-planner to locate a business.

The campaign will run throughout January, February and March. The ads will appear on a variety of sites including high-traffic sites such as MSN, sites that target users at a point of need such as Ticketmaster, and newspaper properties such as The Guardian.

Digital agency i-level is responsible for media strategy and buying.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • New Business Development Director Around £130,000 + significant commission + benefits The Simmance Partnership, London (West), London (Greater)
  • Senior Partner Up to £100,000 + Bonus + Benefits Talent International (UK) Limited, London (City of)
  • Customer Information Manager Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, London (Central), London (Greater)

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

The future of TV is bright with OLED

Everyday Connects: Examples

Everyday Connects: What is it?