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WebtraffIQ broadens offering with Usability deal

LONDON - WebtraffIQ, the analytics consultancy, has signed a partnership with the Usability Company to offer a full range of analytic services for website owners.

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WebtraffIQ provides information on traffic patterns and user habits, while the Usability Company analyses the way in which visitors experience a website.

The Usability Company will receive specialist technology and skills from WebtraffIQ, while WebtraffIQ will integrate usability services into its offering.

Marty Carroll, a director at the Usability Company, said: "Partnering with WebtraffIQ is consistent with our strategy of demonstrating a return on investment in delivering usability consultancy. The technology provided by WebtraffIQ perfectly complements the consultancy services we offer to our clients."

Both companies have also worked with Eyetracker, which analyses the way people look at web pages by measuring eye movements.

Marcos Richardson, European director at WebtraffIQ, said: "With the increase in calls by government and the private sector for the accessibility of websites for the disabled, careful attention to navigation, efficiency and effectiveness of websites will be critical for companies and organisations that want to stay ahead of the game."

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