Channel 4 relaunches site for agencies and advertisers

LONDON - Channel 4's trade marketing website, the in4mer, is to relaunch this week, giving media agencies and advertisers instant access to advanced programme schedule notes and research findings.

The new-look website, which initially launched in 1999, promises to include more up-to-the-minute programme information, easier navigation tools, the latest news from Channel 4, as well as details on forthcoming shows on Channel 4, E4 and Film Four, current sponsorship opportunities and all the latest research.

To support the relaunch, more than 3,000 CD-roms featuring Avid Merrion (aka Leigh Francis) of 'Bo Selecta' fame are being mailed to media agencies and advertisers. The CD-rom includes an interactive in4mer minisite that highlights the main sections of the site and previews footage of upcoming programmes, and was created by the agency Flare.

The channel is also giving away a top prize that includes two tickets to the Graham Norton show in New York and accommodation in a top hotel. Channel 4 will also run ads in the trade press. Creative is by design agency Tonic.

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