Additional Information


Wella signs first advertising deal with Telegraph Group

LONDON - Wella haircare has signed a sponsorship deal with the Daily Telegraph as part of a six-month national marketing drive.

Share this article

The deal will see an eight-page advertorial appearing in the Telegraph magazine on Saturday March 13 -- the first time that the brand has advertised with the Telegraph Group.

Along with the advertorial, Wella will be advertising on the same page as Telegraph's fashion editor Hilary Alexander's column appears. The deal was negotiated by Dorota Key, strategic planner in the Telegraph Group's commercial development department.

Wella was bought by Procter & Gamble last year and the brand is undertaking a massive marketing drive called Trend Vision 04 during the first half of the year.

This includes a Wella-branded double decker bus, sponsorship at London Fashion Week and a hairdressing competition. The company appointed Leo Burnett to handle its advertising last year after Bates UK closed, but the Trend Vision 04 work has been created in-house and the advertorial is by the Telegraph.

Kevin Arkell, corporate communications manager at Wella UK, said: "Telegraph magazine was our first choice because of its cutting-edge fashion and trends content. With the added endorsement of the UK's most renowned fashion editor Hilary Alexander, this partnership ensured everyone was talking about Wella Trend Vision."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^