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Matalan appoints Bubble Media for brand redesign

LONDON - Creative design agency Bubble Media has been appointed by discount clothing retail firm Matalan to redesign its signature brand, The Home Store, following a competitive pitch.

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The branding and implementation brief will see Bubble raising the profile of Matalan's own-brand range, covering a wide number of products including bathroom accessories, bedding, cooking utensils and household goods.

The new branding will appear in store in time for the spring/summer season next year and may develop into other areas including point of sale.

Carol Hibbard, buying controller of the homeware department, at Matalan, said: "The Home Store brand is extremely popular with customers and we anticipate the new designs will take the range to a new level and create a strong level of consistency across the board."

The latest account win is Bubble's second in as many months, having just completed a project for the JD Group.

Liz Birkbeck, director at Bubble Media, said: "So far 2004 has been a great year for the team at Bubble. We are enjoying our new relationship with Matalan and hope to develop it further in the future."

Last year Matalan took its £30m marketing budget in-house and refocused on below-the-line activity. The move heralded the end of its relationship with its above-the-line shop M&C Saatchi and direct marketing operation Lida. The company divided the task between an in-house team and the Mancunian artwork and photography supplier Capricorn.

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