Regional press shows good growth in online recruitment
LONDON - Regional press saw the fastest growth in UK online recruitment advertising expenditure last year, up 48.2% to £24m, according to figures released by the Advertising Association.
Online specialists saw growth of 41.5% while national newspapers attracted 22.9% more online recruitment advertising. The figures highlight the dramatic growth of the online classified market and how regional press, the UK's largest press advertising medium, is taking a major slice of it.
Regional press now accounts for 30% of the UK online recruitment market and this currently excludes revenues from Fish4jobs, the regional press-owned jobsite. This is up from 28% of the market in 2002.
National press accounts for 5% of the online recruitment market while online specialists account for 65%.
Kevin Beatty, chairman of the Newspaper Society's marketing committee and managing director of Northcliffe Regional Newspapers, said: "This performance demonstrates that regional newspapers are getting smarter at offering advertisers a range of platforms with which to target audiences -- both print and online."
Beatty said the figures were confirmation of what advertisers have long known about the power of the regional press.
"Advertisers have long known that regional newspapers offer the most effective method of filling job vacancies. Attracted by the growing local audiences, which the regional press can deliver, they are increasingly choosing to use our local websites alongside the more traditional in-paper ads," he said.
In overall terms regional press advertising expenditure grew by 3.2% in 2003 to £2.99bn outperforming total UK adspend, which grew by 2.5%. Directories were the only other press sector to see growth in 2003.
The growth in online recruitment for regional press comes on the back of sustained growth in regional press adspend every year for the past decade. Unlike national press the regional market continued to perform well even in the midst of a media recession.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Retail Marketing Manager EMEA Callaway Golf Europe Ltd circa £50,000 pa plus benefits, based in Chessington, Surrey
- Account Director Major Players £45000 - £55000 per annum, London