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Marketing and CRM technology budgets on the rise

LONDON - Marketing-related and CRM technology budgets have increased for the first time in three years, according to a survey of visitors to the recent Technology for Marketing 2004 event.

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Results of the survey, released this week, found that the average marketing-related and CRM technology budget was around £200,000, a 2% increase on results of a survey conducted at the 2003 event.

The latest figures indicate a halt in a slump in budgets shown in the results of last year's survey, which revealed that budgets had decreased 7% between 2002 and 2003.

Visitors to this year's event, which took place in February, were also asked what share of their total marketing buget would be spent on enabling technology.

All respondents said that during 2005 they would spend money in this area, with 8% saying they would spend between 50%-70% of their budgets for that year on marketing-related and CRM technology.

Mark Snell, portfolio director for the event, said: "We're delighted to see that there are significant green shoots of recovery emerging."

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