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Samsung £300m review is two-way WPP/Publicis race

LONDON - The battle to handle electronics giant Samsung's £300m global creative account is understood to now be a two horse race, with WPP Group and Publicis Groupe vying to take on the brief.

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It is understood that Omnicom is no longer in the review process and incumbent, Interpublic owned Foote Cone & Belding, which is also in the running, has less of a chance than WPP or Publicis.

Samsung, whose rivals include Nokia and Sony, is looking to replace its "DigitAll: everyone's invited" strapline. Work handled by Korean agency Cheil Communications, which produces local campaigns and is a subsidiary of Samsung, is unaffected by the review.

If WPP were to secure the Samsung account it would be the second major Interpublic scalp in recent weeks. Last week it was appointed to handle HSBC's £338m global advertising and marketing business, an account previously held by Interpublic's Lowe.

It would also be another slap in the face for Publicis. The French giant lost out in the race for HSBC to WPP.

Samsung's media account is held by Initiative Media, owned by Interpublic, is unaffected by the review.

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