LONDON - Wieden & Kenney's 'cog' ad for Honda failed to win a gold award at the D&AD awards last night as the judges decided not to award black pencils to the advertising industry for the second year.
Cog walked away with a silver award, but failed to win the top prize as the D&AD jury awarded two gold awards in the design category to designers Johnson Banks for a series of fruit and vegetable stamps for Royal Mail and Atelier Markgraph for the moving interactive instalation 'Ship of Ideas' created for a German tourist authority.
Dick Powell, D&AD president-elect and partner of the design consultancy Seymour Powell, said: "So, no golds in advertising, but two in design. Johnson Banks' 'Fruit & Veg' stamps for the Royal Mail will be a popular winner. A gold too for Atelier Markgraph's 'Ship of Ideas', which transcends the normal environmental and architectural category by turning the Rhine into a contextual celebration of, and pointer to, its cultural infrastructure."
Despite not winning the D&AD gold, it has still been a good month for Wieden & Kennedy. Last week, it won the top prize at the US Clio awards for "cog", adding to those picked up earlier this year, including first prize at the British Television Advertising Awards, and the best European and cinema commercial and top honours at this year's Creative Circle awards.
Powell, who as president-elect had no vote, added that if he had a vote he would have lobbied for silver award winner Honda "cog" to get a gold.
"Yes, the idea has been around before, but it's completely new to all but a few. It delights and entrances -- leading you forward in anticipation of what comes next in this Professor Brainstorm perpetual motion machine. It communicates engineering quality and quality of thinking... and leaves you with a smile," he said.
Wieden & Kennedy also picked up four more silvers for Honda in the craft section, two for "cog" for direction and sound design, one for editing for "everyday" and another for cinematography for "sense".
In all, there were 53 D&AD Silver Award winners with 180/TBWA's spot "kicking it", starring Jonny Wilkinson and David Beckham, picking up a silver for Quarry in the television and cinema crafts section. TBWA\London picked up four for direction, cinematography, special effects and use of music for the PlayStation2 spot "mountain", which showed thousands of people piling on top of each other to form a human mountain.
Last night also saw Parlophone Records picked up an award for Blur's 'Good Song' in the music video category and DDB New Zealand win in graphic design for the Superman poster for Volkswagen. In product design, Inflate Design was awarded for Office in a Bucket and Automobili Lamborghini were awarded for the Lamborghini Gallardo.
The D&AD President's Award was won by veteran ad industry creative Dave Trott for his outstanding contribution to the creative industry.
Nick Bell, D&AD president and creative director at J Walter Thompson, said: "Perhaps what separates out the few in this business who deserve to be called great are those who truly break fresh ground, who contribute something new and who, through their agencies, set a tone. David Abbott has done this. So too have John Webster, John Hegarty and Tim Delaney. To this list must be added the name of Dave Trott."
The winners were announced by Matt Lucas, star of cult TV series 'Little Britain' at Billingsgate in the city of London as part of D&AD Congress. The results follow 10 days of intensive judging by 270 creative industry judges.
This year saw more than 23,000 items from 58 nations entered into 27 different categories, equating to almost 14,000 entries.
D&AD Congress continues on June 28 until July 1 at Billingsgate and there will be many further events including the D&AD Awards Exhibition, which will showcase all of the winning work.
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