PHD wins £3m eBay media account ahead of offline push

LONDON - Grey Global Group's MediaCom has lost the £3m media account for online auction house eBay to Omnicom Group's PHD after a four-way pitch.

Starcom and Mediaedge:cia also took part in the media review, which was overseen by Simon Darling, who was appointed eBay group marketing director last year.

The appointment comes as eBay is gearing up for its first major offline advertising push in the UK. In March, the online auction site named Delaney Lund Knox Warren to its creative account after a pitch against Joshua, DFGW and Ogilvy & Mather.

At the same time as it appointed DLKW, eBay hired Iain Hildreth from Barclays as head of brand and advertising, reporting to group marketing director Simon Darling.

EBay is reported to be planning an extensive campaign in an attempt to grow as a global brand. It has already used offline advertising in Germany and the US, where its business is handled by San Francisco agency Goodby Silverstein & Partners.

The company's UK consumer PR account is also out to pitch after the appointment of Victoria Sayers as its first head of PR for the UK. It has been held by Joe Public Relations for four years.

EBay reported that global net revenues increased by 59% year on year to £424.2m in the quarter to March 31.

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