Carat incorporates global brand identity in new website
LONDON - Carat has launched a new website to incorporate the agency's recently unveiled global brand identity.
The redesign of Carat.co.uk was done by Start Creative to provide Carat with a system that lets it handle the editorial side, while leaving Start Creative to manage the hardware and CMS application.
The idea behind the new site is to focus on the people and personalities at Carat and the idea of "People passionate about communications". Under the section "Our Approach", each core skill area leads users directly to the email of a relevant Carat specialist. Quotes and insights have also been introduced to the site, with the aim of intriguing potential clients.
Joe Rudkin, head of public relations at Carat, said: "By focusing on the people who work at Carat, Start has brought our brand proposition to life. It has created an effective and engaging site that encourages interaction and involvement. This is based on a content management system with the features to cope with an organisation of our size."
Carat revamped its identity earlier this year to better reflect the evolution of the agency's service offering since its inception in 1988.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- SHOPPER MARKETING ACCOUNT HANDLERS - London agencies - £38k-55k (perm & freelance) Judi Patton £28-£55k- plus bonus and benefits, London
- head of new business > #1 DIGITAL & CONTENT AGENCY collectivo £60k-£80k plus agency bens, Central London
- Account Director Ball & Hoolahan £55,000 per annum, London
- Senior Account Manager - [Retail / Digital] - Superb agency! £35k - £39k Fill Recruitment Ltd £35k - £39k + bonus & benefits, Central London
- Marketing Manager - FMCG - London or Home counties Stonor £45,000 - £55,000 dependent on experience , London, Essex, Bucks or Oxon
- Creative Director The Marketing Practice Up to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire