Additional Information


Content

DMS wins Children's Society donor recruitment job

LONDON - DMS has added to its raft of wins this year, with its appointment to handle The Children's Society first direct mail donor recruitment campaign in several years

Share this article

The Cheltenham-based charity specialist agency won the business after a three-way pitch. The win follows the agency's success in picking up international development charity Everychild earlier this month and the National Trust earlier this year.

For The Children's Society DMS will work on attracting as many as 10,000 donors by the end of the financial year, as part of the charity's Safe and Sound campaign.

Maxine Reynolds, senior account director at The Children's Society said: "DMS impressed us with its emotive creative concepts and strong grasp of The Children's Society brand. It's really exciting to return to donor recruitment and we're confident we've picked the right agency to achieve our targets."

The agency has developed two creative concepts, which will be tested head to head in July. This will be followed later in the year by a further mailing that will highlight the desperate experience that many children go through when running away from home.

The charity, a voluntary organisation of the Church of England, launched its Safe and Sound campaign with the aim of helping to help make England a safer place for young runaways.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^