Graf gives BBC Online four months to redefine remit
LONDON - The BBC has been given just four months to draw up a clear definition for the remit of its online services following Philip Graf's review, published on Monday.
Graf, former chief executive of Trinity Mirror, has recommended that BBC Online's remit and objectives should be clearly defined around public purposes. He also says that the regulation of online services should be reinforced by the appointment of two governors, one of whom must have new-media expertise.
There is good news for digital agencies, with Graf recommending that by 2006 the amount of content supplied by external suppliers will be increased to 25%, up from the 13% it spent in 2003.
In the report, Graf criticised some sites such as fantasy football and local what's on listings, for being insufficiently distinctive from commercial alternatives. He also said that any proposed project that is a close call between the balance of public service versus cost, then that project should not be taken ahead.
In response, the BBC has said it is closing Fantasy Football, the central What's On events listings, along with the Surfing portal, the Games portal and Pure Soap.
Overall, Graf said that BBC Online delivered high-quality material and that there is a lot of public affection for the service.
"There are, however, a number of changes which could improve the experience for users, deliver efficiency and ensure that the site effectively reflects BBC Online's priorities."
In a statement today, the BBC said it welcomed the Graf review, with Ashley Highfield, director of new media and technology at the BBC, saying that it would be considered thoroughly.
"This is a solid foundation to build on, especially when taken together with the BBC's vision, as outlined in our recent Building Public Value document, to play a key role in the creation of a fully digital Britain," Highfield said.
The report was commissioned by the Department of Culture, Media and Sport as part of the wider process leading to the BBC Charter review. Culture secretary Tessa Jowell said she was waiting to see how the governors would respond and then she would consider what further action needed to be taken.
The report was also welcomed by the opposition. Julie Kirkbride MP, shadow secretary of state for culture. She said the Conservatives had long been concerned that some of the content on BBC Online has had an adverse effect on competition on the net.
"The way the BBC responds to this report will be the first test of how they apply the so-called 'public value' criteria which Michael Grade outlined last month. It is very important they show their aims for BBC online's content reflect their core public service remit," she said.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- SHOPPER MARKETING ACCOUNT HANDLERS - London agencies - £38k-55k (perm & freelance) Judi Patton £28-£55k- plus bonus and benefits, London
- head of new business > #1 DIGITAL & CONTENT AGENCY collectivo £60k-£80k plus agency bens, Central London
- Account Director Ball & Hoolahan £55,000 per annum, London
- Senior Account Manager - [Retail / Digital] - Superb agency! £35k - £39k Fill Recruitment Ltd £35k - £39k + bonus & benefits, Central London
- Marketing Manager - FMCG - London or Home counties Stonor £45,000 - £55,000 dependent on experience , London, Essex, Bucks or Oxon
- Creative Director The Marketing Practice Up to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire