V&A picks Mook for Asia meets Europe exhibition site

LONDON – Creative digital consultancy Mook has been chosen by V&A to create the website for its autumn exhibition 'Encounters: The Meeting of Asia and Europe' after a successful collaboration on the Vivienne Westwood site earlier this year.

The website will be launched in two phases in the build-up to the exhibition, which takes place between September 23 and December 5.

Tom Evans, creative director at Mook, said: "Encounters explores an extraordinary 300 hundred years of interaction between Asia and Europe. Our design will be inspired by the beautiful exotic objects on display, and uses classic typography, illustration and a simple colour palette to create a rewarding virtual exhibition."

The first phase of the website launches at the end of July 2004.

Mook specialises in engaging communications for the youth, media and music markets. Clients include the BBC, MTV, Channel 4 and The Times.

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