Cadbury Drinking Chocolate to sponsor ITV's Heartbeat

LONDON - Cadbury's Drinking Chocolate will sponsor the new series of ITV1's Sunday evening hit 'Heartbeat', investing £1.6m in the initiative.

The 14th series of the Yorkshire-based police drama is back on ITV this autumn. It is a ratings puller for the commercial broadcaster, averaging 9.8m viewers or 38% share for the last series. It is ranked as ITV1's most popular long-running series.

The deal was negotiated by Stewart Hunt, senior sponsorship executive at ITV Sales, and Andy Corcoran at Alliance, ZenithOptimedia's sponsorship division. The creative is being produced by DLKW.

Jamie Crofts, Cadbury marketing manager at Premier Foods, said: "'Heartbeat' gives us a fabulous opportunity to communicate our brand message to such a large and loyal audience. It's not only good news for us, it's good news for the whole category of hot beverages."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners