Southeast Asia: Jelly brand pops out of posters to sell fruit flavours
SINGAPORE: Marigold Jelly is using visuals with two-dimensional effects to underline the abundant fresh fruit flavour of its new line.
The outdoor campaign on the Clear Channel bus shelter network features apples and other fruit that appear to be falling out of the panels to promote the launch of Marigold's new flavours - aloe vera, Fuji apple and loquat. Reverse printing is also used, ensuring the ads enjoy further illumination in the evening. Malaysia Dairy Industries senior product manager, Irene Ling, said: "It captures eyeballs and provides additional reach and coverage in addition to above-the-line advertising."
Marigold is using 150 advertising panels located within the vicinity of high-traffic arterial routes, entry and exit points of all major expressways, train stations and bus interchanges to reach children and adults.
This article was first published on Media Asia
Latest jobs Jobs web feed
- Head of New Media Department for Work and Pensions Salary £60,030 to £72,880., Westminster
- Data Journalist PRISM Highly Competitive, London
- Brand Manager Ball & Hoolahan £45,000 per annum, London (Greater)
- Shopper Insights Manager PepsiCo negotiable, Theale
- CMI Director Ball & Hoolahan £95,000 + Car/Car Allowance , London (Central), London (Greater)
- Assistant Marketing Strategy Manager Thorntons £Competitive + Benefits, Alfreton, Derbyshire