Additional Information


Content

Fishburn Hedges start-up Seventy Seven wins eBay deal

LONDON - Fishburn Hedges' start-up consumer PR subsidiary Seventy Seven has scored its first major client win, landing the account for online auction giant eBay after a four-way pitch.

Share this article

The win coincides with the arrival at Seventy Seven of Matt Wood as managing director from eBay's previous agency Joe Public Relations, which declined to repitch for the account.

Wood said he had had no influence on the pitch result, explaining: "Seventy Seven was already on the pitch list when I joined and contractually I can not work on the business for the first six months."

Board director Guy Corbett, who leads the agency's seven-strong team on the account, said eBay needed to proactively communicate the breadth of its services.

Seventy Seven's brief includes promoting PayPal, eBay's secure payment system, and responding to media reports of fraudulent deals through the site.

The pitch followed the appointment of eBay's first UK head of PR Victoria Sayers earlier this year.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^