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IDM runs one-day 'Data for Profit' workshop

LONDON – The Institute of Direct Marketing is running a one-day course on implementing profitable database marketing strategies.

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Data for Profit will have three high-profile clients from the retail, financial services and consumer goods sectors sharing their success in implementing profitable database marketing strategies.

Each will demonstrate not only how they increased margins, but also delivered proven value, while highlighting specifically the latest innovations used in the process.

The course runs on September 7 in central London.

For more information, contact the IDM on 020 8614 0275.

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