Additional Information


Content

BBC tests downloads of TV programmes to viewers' PCs

LONDON – The BBC is testing technology that will enable viewers to download and watch programmes such as 'EastEnders' on their home computers.

Share this article

The interactive media player (iMP) will allow users to record shows up to a week before they are aired and play them a week after they have been broadcast.

The BBC believes the software can avoid potential copyright and piracy issues because it gives users only a two-week window in which to view the downloaded programmes.

The right to watch a show is activated once it is broadcast and is deactivated seven days later.

The BBC expects 1,000 people to test the iMP over the next three months.

If the trial is successful, iMP stands to become part of the corporation's strategy to digitise production and encourage more viewers to embrace digital TV before the government switches off the analogue signal in 2012.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^