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Cartoon Network target pre-school kids SM

LONDON – The Cartoon Network has made a foray into the crowded pre-school cable television market in the US with the launch of a two-hour morning block targeted at two to five-year-olds.

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The launch, expected next April, will be the first time the channel has devoted its airtime to pre-school children's programmes.

Disney and PBS target the pre-school market while The Cartoon Network traditionally aim their programming at older children during the day and adults at night.

Executives at the Cartoon Network are looking to commission fun, original programming that make children laugh.

Alice Cahn, vice president of development and programming at the network, said: "Humour is a skill kids need to know. Children with a sense of humour tend to lash out less, tend to have more friends and tend to have an easier time in the world."

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