Additional Information


Content

Panasonic looks to IPT Direct to drive database

LONDON - Panasonic, the electronics manufacturer, is upgrading its prospect marketing database using Interactive Prospect Targeting's list rental arm IPT Direct.

Share this article

IPT Direct is providing Panasonic with pre-qualified prospects, who have expressed an interest in high-end consumer goods. Panasonic will follow up with an email marketing campaign.

Recipients will be invited to register for Panasonic's monthly 'Ideas for Life' email newsletter and will be offered the chance to enter a prize draw to win a plasma screen TV.

Craig Carr, sales director at IPT Direct, said: "Panasonic has taken full advantage of the recent, pre-qualified records we have supplied from our 3.2m email database. This combination of targeted data and smart creative has generated high conversion rates and subsequently fresh prospects for the Panasonic database."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

Back to top ^