South East Asia: Social enterprise title looks to plug a growing niche
SINGAPORE: Competitive Edge Results Foundation has launched a bimonthly title that focuses on social enterprise as more companies in the region embrace the issue of corporate responsibility.
XL - short for Extraordinary Lives - aims to provide inspiration and advice for individuals who want to make the most of their lives according to editor Linda Ruck, general manager of Competitive Edge, a networking group for entrepreneurs. Set up in 2001, the group claims membership of 35,000 entrepreneurs in 10 regional markets.
XL - featuring interviews with inspiring entrepreneurs - launched with an unaudited pre-paid subscriber base of 5,200 and distribution of 20,000 copies in six markets, including Singapore, Hong Kong and Thailand.
A survey by the group found that its entrepreneur members are between 18 and 80 years, with 70 per cent being company owners, employing one to 150 staff; the remainder are senior management and professionals at MNCs. Ruck said the group began noticing a growing social responsibility trend two years ago when members of its network starting turning their attention to the impact they could have on their community and environment.
Positioned as a business lifestyle read for this growing niche, XL's launch issue attracted Singapore Airlines, Rolex and Ritz-Carlton.
This article was first published on Media Asia
Latest jobs Jobs web feed
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Senior Account Manager / First Time Account Director Content is King £35k - £45k per annum dependent on experience, London (Central), London (Greater)
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £65000 - £70000 per annum, London
- Account Director The Great & The Good £45000 - £50000 per annum, West End
- Social Media Manager Ball & Hoolahan £48,000, London (Central), London (Greater)