LONDON – The National Magazine Company has selected Tri-Direct Sales to manage its list portfolio following a six-way competitive pitch.
Tri-Direct Sales will manage the database, which spans more than 16 consumer titles including Cosmopolitan, Best, Company, Harpers & Queen and Esquire.
The file has about 1.6m names, predominantly ABC1 females, aged between 18 and 65. NatMags says the list can be used to reach high volume, diverse consumer groups such as early mothers, the wealthy grey market, prosperous 25- to 44-year-olds and affluent professional males. The data can be supplied on an individual magazine level as well as on specific interest levels.
The people in the database are highly mail order responsive, with good levels of disposable income and a high degree of home ownership. The file consists of active and lapsed subscribers, purchasers of off-the-page
merchandise, competition entrants and advertiser-related
Karen Louth, head of direct marketing and commercial development at NatMags, said: "We are seeking to use our new transactionally led consumer file to greater commercial benefit and are confident Tri-Direct will deliver a high level of service through its proactive and refreshing 'can do' attitude."
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