Sky One swaps orange for olive in Winkreative redesign

LONDON - Winkreative, the design agency run by Wallpaper founder Tyler Brule, has revamped the identity of BSkyB's flagship entertainment station Sky One.

The new logo was not available at the time of writing but, according to reports, its familiar orange hue has been replaced by olive green.

Sky said the logo would be launched this week with Sky One's autumn schedule, highlights of which include popular US drama 'Deadwood'. The hit HBO series is set in the American West shortly after General Custer's defeat at the Battle of Little Bighorn in 1876.

Winkreative works for clients such as Marks & Spencer and BMW. It was founded by Brule in 1998 and has offices in London, New York and Zurich.

In addition to brand development, the agency works on advertising, interiors and customer publishing.

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