Additional Information


Kerry calls in the Hollywood A-list to challenge Bush

LONDON – Democrat John Kerry's US presidential campaign intensified last night when 10 anti-Bush ads, starring celebrities such as Matt Damon and Scarlett Johansson, were unveiled in New York.

Share this article

The "10 Weeks: Don't Get mad Get Even" campaign, by political action group, is expected to boost support and revenue for Kerry in advance of the November poll.

West Coast celebrity support has bolstered the Democrat's campaign by $28m ($16m) so far. In contrast, only $2.8m was raised in 2000 when Al Gore challenged Bush in the race for the White House.

Doug Liman, the director of 'The Bourne Identity' and 'Swingers', has teamed up with Damon for one commercial. The actor is currently starring in smash hit sequel 'The Bourne Supremacy'.

Rob Reiner, the veteran director of 'When Harry Met Sally' and 'The American President', has used a 30-second clip of a tongue-tied Bush as part of his ad.

Another spot has been produced by Martin Sheen, who plays Democrat president Jed Bartlett in 'The West Wing', while director John Sayles is behind another.

Other Hollywood A-listers are devoting time and money to the Kerry campaign by attending the New York launch of the commercials and taking part in the Vote for Change tour, also organised by

REM, the Dixie Chicks, Pearl Jam, Bright Eyes and Bruce Springsteen have been lined up to play the week-long tour music event.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Dishonour bound External website

by Greg Taylor, 29/01/2015


4 native advertising predictions External website

by Chris Quigley, 29/01/2015


Just jiggle it External website

by Greg Taylor, 28/01/2015


Back to top ^