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3 signs with Emap for branded ringtone and pics deal

LONDON - Video mobile network 3 has signed a deal with Emap to offer its customers the latest ringtones and pictures from their favourite magazine or radio station, such as FHM and Kiss FM.

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More than 1.2m Hutchison-owned 3 customers in the UK can choose their favourite sounds and images from a range of Emap titles including FHM, Kiss, Kerrang!, Max Power, Smash Hits!, Q, Empire, Heat, New Woman, Mojo and Mixmag.

As part of the deal, 3 is extending its range to more than 2,000 ringtones with more than 75 selections going live each week. The tunes or pictures will cost £2.50 to download.

Graeme Oxby, marketing director for 3, said: "Emap brands appeal to a wide range of consumers and further extend 3's unparalleled music and entertainment service. Today's announcement underlines 3's commitment to offering customers the very best in sounds and wallpapers."

Andrea Kilbourne, managing director of Emap Interactive, said: "Emap has accelerated its growth into the mobile content market and with 3 now having announced more than 1.2m customers in the UK, more and more people on the 3 network are enjoying Emap's hottest brands."

3 already offers customers access to a video jukebox, news and finance from ITN and Reuters, sports news from Sky, football action from the Uefa Champions League or Barclays Premiership and entertainment from FHM, MTV and Pete Tong.

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