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Blue-chip speakers unveiled for B2B data conference

LONDON – Ian Wallis from HSBC, John Neilson from BAE and Jeremy Elder from Fedex are among the speakers attending Business to Business 2004, hosted by database marketing consultancy Information Arts.

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This year, the conference sees companies and agencies sharing knowledge and experience on how to tailor a business-to-business strategy.

The event will be chaired by Nick Baggot, group service director of Chemistry, with speakers including: Wallis, who is commercial data manager of HSBC; Neilson, director of market communications at BAE Systems; Elder, marketing manager of FedEx; and Chris Arnold, creative director of Feel.

The annual business-to-business marketing conference, sponsored by Experian, is due to be held at the Victoria Park Plaza on November 11. Last year, an array of blue-chip companies attended, including British Energy, Abbey Business and Royal Mail.

Simon Lawrence, joint managing director of Information Arts, said: "The B2B sector of the marketing industry has witnessed massive developments recently, overcoming complex issues.

"It now represents a significant size of the industry and it is important that these developments are recognised and highlighted. We have designed this conference to showcase all the major initiatives through in-depth case studies."

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