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Wyvern Direct Response launches Profile Match tool

LONDON - Wyvern Direct Response, the list management specialist, is launching a new customer profiling tool called Profile Match, which will let organisations gain sophisticated knowledge about their customers.

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Profile Match claims to go one step further than rivals and uses geographic, statistical and demographic tools to determine the types of customer a client or business database contains, such as household wealth, purchase type and direct mail history.

Profile Match also uses this information to select prospects from Wyvern Direct Response's database that most closely represent the characteristics of current customers.

It provides a free service enabling the client or business to get an inside view of their database by overlaying it with information on match records from Wyvern Direct Response's extensive in-house databases. This lets clients or businesses target new customers that more closely match the characteristics of current customers.

Hayley Tooke, business development director of Wyvern Direct Response, said: "We have been developing Profile Match over the last six months and trials have shown that it can significantly increase companies' return on investment."

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