Euro RSCG's Roddy to take BBH New York creative post

NEW YORK - Bartle Bogle Hegarty has recruited Euro RSCG New York's executive creative director Kevin Roddy to head creative at its New York office.

Roddy, who joined Euro RSCG in July last year, replaces Kevin McKeon, who quit BBH in February.

Since McKeon left BBH after three years in the role, John Hegarty, chairman and worldwide creative director, has taken on a "roving creative" role at the agency while he searched for a replacement.

Before joining Euro RSCG New York, Roddy was executive creative director at Fallon New York. He joined Fallon in 1999 from another New York agency, Cliff Freeman & Partners. A journalism graduate, he started his career in advertising on the account management side.

Roddy won a Gold Lion from Cannes for a 2000 campaign he created for the Fox television programme 'The X Show' and he served on the outdoor and poster jury at this year's Cannes Festival.

Earlier this year, BBH won the $20m All account, which is the US brand name for Surf. The agency also handles work for Levi's and Unilever.

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