Britney Spears to star in online ad for Arden fragrance

LONDON - Britney Spears is to star in a provocative new online advertising campaign for the Elizabeth Arden fragrance Curious.

The ad shows Spears and a male model, who bares a resemblance to her fiance Kevin Federline, exchanging glances at a hotel's front desk.

He then checks into his room, and a short while later Spears knocks on the door.

The spot will launch on Elizabeth Arden's website on September 17 in the Britney Spears Beauty section.

Spears signed a deal in March to develop and market a range of cosmetics, skincare products and fragrances in association with Elizabeth Arden to widen the brand's appeal to a younger audience.

The popstar has also starred in ads for Pepsi and Skechers.

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