LONDON - Universal McCann has won SC Johnson's £20m UK media planning and buying business following a global pitch.
It is understood that the global account, worth £200m, will be split between Interpublic Group agencies Initiative Media and Universal McCann, with McCanns charged with handling the UK account.
Initiative already handles SC Johnson's media in the US, while Universal McCann also handles Australia.
The Interpublic agencies won the business after a pitch against incumbent ZenithOptimedia. ZenithOptimedia had held the account since 1997, after winning it from CIA.
The win will partially make up for McCanns' loss of the £43m Sky Media account to MediaCom recently and adds to a raft of wins for the agency, including The Telegraph Group, RHM, More Th>n and H&M.
The pitch was called from the US at the beginning of the year, when the company said that it wanted to move the business into a single network.
SC Johnson is owned by the Johnson family, employs 9,500 people in 70 countries. However, around 60% of its business is now outside the US. Brands include Glade, Pledge, Mr Muscle and Toilet Duck.
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