China Netcom in advertising blitz ahead of HK IPO

HONG KONG: Telecoms company China Netcom has splashed an advertising campaign on the road and rail routes between Hong Kong airport and the city's financial centre in the build up to a planned listing on the Hong Kong stock market.

China Netcom, which recently appointed Rupert Murdoch to its board as a non-executive director, is raising its profile among prospective investors with outdoor work and a TVC on Hong Kong's Airport Express's in-train monitors.

The elongated posters stretch out bearing the message, 'A Broadened World', highlighting the company's intention to become a major player in the telecommunications market.

China Netcom was launched by China Network Communications Group to pursue partnerships and joint-ventures with foreign companies.

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