Additional Information


Content

China Netcom in advertising blitz ahead of HK IPO

HONG KONG: Telecoms company China Netcom has splashed an advertising campaign on the road and rail routes between Hong Kong airport and the city's financial centre in the build up to a planned listing on the Hong Kong stock market.

Share this article

China Netcom, which recently appointed Rupert Murdoch to its board as a non-executive director, is raising its profile among prospective investors with outdoor work and a TVC on Hong Kong's Airport Express's in-train monitors.

The elongated posters stretch out bearing the message, 'A Broadened World', highlighting the company's intention to become a major player in the telecommunications market.

China Netcom was launched by China Network Communications Group to pursue partnerships and joint-ventures with foreign companies.

This article was first published on Media Asia

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^