Greater China: Headline - Garden bread puts focus on health in advertising

Hong Kong-based Garden has launched a HK$10 million (about US$1.3) campaign, which focuses on the health value of its sandwich bread. The campaign comprises print ads, leaflets and outdoor posters. A Robert Schumann song that has been updated with new lyrics also features in TV ads.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Matt Davis

Redefining Premium on Mobile

Busting mobile myths