Southeast Asia: Quirky spots for Le Meridien's 'stay and save' promo

SINGAPORE: Luxury hotel chain Le Meridien Hotels & Resorts has launched a series of quirky television commercials to support its 'Stay and Save' campaign.

The campaign, which will run until February next year, aims to build awareness of the Le Meridien brand while promoting its 40 resorts through the Stay and Save campaign, which offers free nights stays at the hotel's properties around the world.

The four television commercials, developed by TBWA in London, include Golf, Weekend getaways, Spas and Cultural. According to the resort's regional PR manager, Wong Yin Yin, the campaign is running across the region on CNNI. "The golf commercial shows a club hitting a ball and cuts to say 'golf breaks'. The voiceover says, 'spend longer refining your swing'.

The (spots) are short and quirky."


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