Additional Information


Lateral develops site for Five's Milkshake kids' TV strand

LONDON - Five has launched a dedicated micro-site for its children's programming strand Milkshake, aimed specifically at pre-school children and their parents.

Share this article

The site, created by digital agency Lateral, was developed after research and analysis by the broadcaster's agency into the most effective navigational systems for young children with small, often un-coordinated hands.

Images are as important as words on the website, which aims to create a fun and educational experience for children, featuring games, competitions and messages directly relating to programmes, such as 'Hi-5', 'Monkey Makes' and 'Bear in the Big Blue House', on Milkshake.

Sam Collett, lead designer on the project at Lateral, said: "One of the key criteria for the new site was the increased usage of movement and sound."

The agency has created a dual navigation system to cater for Flash and non-Flash users.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^