Robson Dowry creates branding for Turner Road wine

LONDON - Robson Dowry, the Bristol-based design agency, has created the branding for a new Californian wine, called Turner Road, for drinks manufacturer Constellation Europe.

The brand's strapline is "Beautiful wines... naturally made" and the Californian wine's label features a Rufous Hummingbird, which lives in the wetlands close to the Turner Road winery near the Sacramento River.

The brand has just arrived on the shelves of some of UK's major supermarket chains, including Tesco, Sainsbury's and Somerfield, and is expected to reach Morissons in October.

Tracy Graham at Robson Dowry said that the agency's brief was to create branded packaging and consumer and trade propositions for the wine range.

"The brand needed to be strongly iconic with excellent shelf standout, readily communicating quality wine values and suitable to a variety of occasions from quality easy drinking to special occasions, dinner parties and gifting," she says.

Constellation Europe also owns the Babycham, Blackthorn and Diamond White drinks brands, among others.

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