New Rebus drama at centre of ITV3 programme line-up
LONDON - 'Rebus: Mortal Causes', a crime drama starring 'Four Weddings and a Funeral' actor John Hannah, is one of the main attractions in ITV3's first week of broadcast.
The much-awaited new channel from ITV, which goes live on November 1, is aimed at an audience aged 35 years and up and has unveiled the programming line-up for its first week of life.
ITV3, which is expected to be the first of more multichannel launches from the recently merged ITV, is the fourth channel in its existing multichannel portfolio, which already includes ITV1, ITV2 and ITV News.
Repeats of the first series of 'Inspector Morse', 'A Touch of Frost' and 'Prime Suspect' are going to make appearances on the new station. There is also a new drama scheduled called 'Blue Dove', a behind-the-scenes look at the tea-china trade.
Friday night films on the agenda for November include Steve Martin's 'Father of the Bride' and 'Sister Act', featuring Whoopi Goldberg.
ITV3 is the first new station from ITV since the company's two halves -- Carlton Communications and Granada -- merged at the beginning of the year.
Charles Allen, the broadcaster's chief executive, said during this year's annual television festival in Edinburgh that he would launch more new channels from the broadcaster in the coming years to sustain its hold on the market in the growing digital TV landscape.
It is understood the next digital channel launch from the broadcaster could be a collaboration with a children's broadcaster, aimed at a young audience.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England
- Digital Marketing Specialist Colyer London £25000 per annum, London (Central), London (Greater)
- Senior Brand Manager Diageo Great reward package for great talent, Amsterdam / Dublin / Madrid / London (Greater)
- Digital Display Executive (fashion e-commerce) Farfetch Competitive + bonus + benefits, London (Central), London (Greater)
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)