Additional Information


Content

Sky broadens marketing reach in deal with Classic FM

LONDON - Sky has signed a deal with Classic FM as part of a wider campaign to get consumers to reappraise the brand, marking its first sponsorship with the radio station.

Share this article

Sky will sponsor 'Drivetime with Mark Forrest' for three months from today. During each show, Sky will receive 10 sponsorship credits lasting 10 seconds each, and a 40-second advertorial. Trails will also be played through the week across Classic FM.

The six-figure deal was negotiated by Classic FM media partnerships executive Lydia Arrowsmith and Sky's head of promotions Bob Suppiah.

BSkyB marketing director Charles Ponsonby said: "With this targeted marketing activity, we aim to stimulate a reappraisal of Sky's content by Classic FM listeners."

BSkyB recently launched a marketing campaign to encourage consumers to reconsider the Sky brand and the range of content available to combat slowing subscriber growth.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^