Otto UK appoints Tequila Manchester for eCRM task

LONDON - Otto UK, the home shopping group that owns the Grattan and Freemans brands, has appointed Tequila\Manchester to work on eCRM projects, as the company looks to strengthen its internet offering.

Working with Freemans, Grattan, Look Again and Montage brands, Tequila has been briefed to encourage existing customers to buy online through advertising within the catalogues and corresponding digital communication.

Incentives such as a special 15% discount for first-time online users, including a free prize draw, are being used to tempt online purchasers. The campaigns are the first in a series planned by Otto UK to strengthen its internet offering.

Karen Hall, group account director at Tequila Manchester, said: "As an agency, we have masses of experience within the fashion mail order sectors and we are delighted to be working with Otto UK."

Tequila\Manchester won the business off the back of other recent account wins including Revolution vodka bars.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners