Publicis rises to top on Osim Asia and Nestle wins

CREATIVE

Publicis maintains its position on top with a range of wins across all markets led by several new assignments by global client Nestle. BBDO also moves up three places.

MEDIA

While ZenithOptimedia still has top spot, the loss of McDonald's North China to OMD has seen the latter move to a clear third in the league. Some good wins for MindShare Japan sees them maintain their second position.

ANALYSIS

While we strive to accurately monitor 200 wins and losses a month, there are some recent corrections. JWT Japan was incorrectly indicated as losing a part of Cadbury. This was in fact an additional project. MediaCom China also did not lose the Metholatum China account. Bank of East Asia HK's new agency incorrectly supplied FCB as incumbent.

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